Jose Cuervo
Social Refresh

Jose Cuervo tasked us with developing a social content strategy that proved there’s more to tequila than lines of salt and shot glasses. We needed to highlight tequila’s true versatility by showing it in a range of interesting and (most importantly) delicious cocktails that our fans could try.

We collaborated with two top-rated industry mixologists to develop a range of classic tequila-based cocktails that would be new to an everyday Kiwi. To emphasise the flavour appeal of each recipe, we created short videos for each with a focus on flavour and ingredients rather than method.

We went for a visceral approach, aiming to make mouths water and incite tequila desire. It was important to us to film this content in a genuine bar environment to create a sense of authenticity around these drinks which may seem foreign to viewers.

We complimented these short videos with full recipe write ups, allowing new-found tequila fans to follow along at home next time that want to experiment with tequila. Ultimately we were successful in our approach, with a number of fans reaching out to let us know our content series has flipped their perspective on how best to consume Jose Cuervo.