Smirnoff
#PurePotential Social

Smirnoff wanted Facebook users to understand the (often underrated) quality of it’s famous vodka while also introducing their global campaign based around #PurePotential. The idea of Pure Potential is to highlight that vodka can be the starting point of any drink and that Smirnoff in particular is limitless in its application.

To simultaneously highlight the versatility of Smirnoff Vodka and it’s underrated quality, we put a content plan in place to highlight specific ingredient groups each month. We also wanted to show fans how adding Smirnoff can release the full potential of each month’s chosen ingredient.

We used exotic ingredients, an art style full of bold colours and added editing techniques such as stop motion in our content to truly highlight the transformative nature of our #PurePotential lensing.